We understand that all grocers saw huge increases in their top-line revenue in 2020. Call it the COVID Effect. But as we enter into 2021, what are your plans to match those numbers? Here is an interesting quote from Kroger’s year-end earnings report:
“Kroger delivered strong results during our fourth quarter and full-year 2020: We continue to gain market share, and full-year results were above the guidance we shared with you last quarter.” Kroger Chairman and CEO, Rodney McMullen said.
Here are some comments from Albertson’s CEO, Vivek Sankaran, on a recent earnings call:
“We continued to gain significant market share within both fuel and food in both dollars and units and experienced strong growth across geographies, regardless of the level of COVID restrictions in place.”
What’s happening to your market share? Grocers utilizing print as part of a multi-channel ad campaign are growing market share at their competitors’ expense.
You may not have thousands of locations like Kroger and Albertsons, but you can share the same marketing strategy as these giants by combining print and digital advertising to retain your market share and grow your sales.