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So far SignGraph2019 has created 12 blog entries.
8:45 pm 08, 2021

A Classic Example of How Grocery Advertising Works

By |2021-08-12T20:26:43+00:00August 4th, 2021|news, Uncategorized|Comments Off on A Classic Example of How Grocery Advertising Works

A Classic Example of How Grocery Advertising Works I hate to admit this, but I'm a bit of a BBQ/Grilling snob.  I love preparing great food outdoors using the latest methods and recipes.  I recently purchased a new pellet smoker and have been on the lookout for something new to cook. Last week I received a couple of grocery circulars in the mail and both featured fresh wild-caught Alaskan salmon. Perfect. I have always wanted to prepare cedar plank salmon and using the new grill seemed like an ideal opportunity. The ads I saw were from Safeway and Fred Meyer. Fred Meyer's advertised price was $2/lb less than Safeway. I knew I wanted about five pounds, so I chose Fred [...]

3:39 pm 05, 2021

What We Can Learn from Big Grocers

By |2021-05-11T14:43:22+00:00May 10th, 2021|news|Comments Off on What We Can Learn from Big Grocers

If you Google "weekly grocer ads," you will see online links to ads from virtually all of your area's major grocers. Why?  Why do grocers continue to encourage the concept of a weekly promotional shopping tool? The simple reason is, it's what they have always done, and they know its what consumers are used to seeing. The deeper reason is they know that American consumers are naturally hard-wired to look for a deal before making a purchase. For years, grocery stores have relied on marketing's holy trinity: Location, Quality, and Price. The basic premise being, if you can show shoppers that you have a great selection, you are easy and convenient to shop, AND offer competitive pricing, then they will shop with you. [...]

8:44 pm 04, 2021

Your Most Profitable Customer Is Just Around the Corner

By |2021-05-10T18:52:00+00:00April 14th, 2021|news|Comments Off on Your Most Profitable Customer Is Just Around the Corner

Your Most Profitable Customer Is Just Around the Corner When is the best time to have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. Trigger-Based Marketing Trigger-Based Marketing is a term we use for reaching new customers when a significant life event occurs. One of the most impactful events in people's lives is when a family or an individual moves their residence. It also happens to be the best time to establish valuable relationships with those looking to buy products and services for their new homes. To capitalize on this profitable market segment, Signature Graphics is introducing our New Mover Mailer Program It's designed to put [...]

6:57 pm 03, 2021

As the Pandemic Evolves, So Will Consumer Spending

By |2021-03-09T19:10:02+00:00March 9th, 2021|news, Uncategorized|Comments Off on As the Pandemic Evolves, So Will Consumer Spending

As the Pandemic Evolves, So Will Consumer Spending As we write to you today, the pandemic is still with us, but we are beginning to get occasional glimpses of normal life peeking through. As the vaccines get rolled out to greater numbers, and we start to see fewer restrictions, you can expect a new surge in consumer spending to follow closely behind. Normally, that would be good news, but for most of the last 11 months, consumers have been relegated to buying mostly what they needed. This has been a windfall for many essential retailers in the grocer and general merchandise categories. With no access to restaurants, entertainment, or sporting events, certain consumer segments have been holding on to cash. According to a recent [...]

10:03 pm 11, 2020

Adding QR to Print Boosts Your Digital

By |2020-11-19T22:12:24+00:00November 19th, 2020|news|Comments Off on Adding QR to Print Boosts Your Digital

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so their potential went unfulfilled. Enter COVID 19, and we now have the first killer app for QR codes. Keeping restaurant diners safe from germy menus. When local restaurants were first allowed to serve guests in Portland, we sat at a table with a QR code printed on a postcard. It said Scan Me to see our latest menu.  It worked great. We were viewing the menu in seconds and there was no sign of crusted [...]

6:01 pm 10, 2020

One Plus One Equals Three?

By |2021-08-04T23:55:06+00:00October 29th, 2020|news|Comments Off on One Plus One Equals Three?

One Plus One Equals Three? I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and jelly. Both very good on their own, but when you combine them, wow, they add up to something pretty amazing. Something much better than when eaten individually. Not surprisingly, advertising has a similar story. Let's take two effective advertising mediums: Print and Digital. Individually, both are effective ways to engage consumers. However, when you marry these two media, the combined result is greater than just using each medium on its [...]

10:18 pm 10, 2020

The Two Sides of Multi-Channel Marketing

By |2020-10-06T16:50:48+00:00October 5th, 2020|news|Comments Off on The Two Sides of Multi-Channel Marketing

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach customers. But more and more, we are hearing it used in referring to selling channels. Let's take a few minutes to unpack how multi-channel can profit your business. If there is one positive outcome from the pandemic, it has accelerated how businesses expanded their selling channels. What do I mean by selling channels? A selling channel is how a customer is able to buy products or services from you.  As [...]

11:44 pm 09, 2020

It Played Out as We Expected

By |2020-09-14T21:28:39+00:00September 9th, 2020|news|Comments Off on It Played Out as We Expected

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, we saw a reversal coming our way along with a shift in shopping patterns. You can access our original article here. Shoppers told us they were concerned about the economy and that they would adjust their household shopping budgets accordingly. Well, it played out pretty much as we expected. Just last week, the Wall Street Journal confirmed our predictions in an article titled "With Second Stimulus Check on Hold, Americans Spend Less at the Grocery Store."  Source: [...]

3:37 pm 08, 2020

The Pulse of the Consumer Survey

By |2020-09-28T21:04:57+00:00August 14th, 2020|news|Comments Off on The Pulse of the Consumer Survey

To better inform our clients, Signature Graphics commissioned a survey in late July to take the "Pulse" of today's shopper. We wanted to get direct feedback from consumers to better understand what they are experiencing today and how they anticipate responding to these new circumstances tomorrow. The Economy Our first concern was to better understand how consumers feel about the economy today. This is important because it will drive all other decisions consumers will make. We asked two simple questions: 1. How Concerned are you about the economy during the next three months? 2. What impact will COVID-19, and economic concerns have on your monthly household spending during [...]

11:57 pm 08, 2020

Connecting with Consumers. Is it Different Now?

By |2020-08-05T17:50:20+00:00August 4th, 2020|news|Comments Off on Connecting with Consumers. Is it Different Now?

Q2 is behind us and the numbers were surprising. Year over year, growth was off the charts for many retailers. For some, not in a good way, but for those essential businesses selling groceries, hardware, and general merchandise, you more than likely exceeded some of your best quarters. Now what? Can we expect more of the same? Most analysts have identified Q2 as an anomaly, a perfect storm that provided certain retail segments with a significant challenge, but also with a sizable reward.  No one's saying it was easy, but the bottom line looked pretty good. So let's do it again in Q3. Right? That may be harder than it looks. The landscape has changed. The pandemic is still with us, but the panic [...]

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