How a Retail Chain Amplified Awareness with On-Time Advertising Circulars

Client: Northwest Retail Chain

A Northwest retail chain needed more local awareness and found that Signature Graphics offered comprehensive print marketing services. They signed on for a weekly marketing campaign to send mail to each of their locations, complete with specific promotions and different inventories. Their package included design, print, finishing and delivery services in an attempt to gain local awareness and more marketing traction.

Challenge: Different Locations, Unique Marketing Needs

What seemed like a simple advertising campaign for a retailer with multiple locations quickly turned into a much larger project. There wasn’t just one single location in the area. There were 35 different locations and stores with differing inventory that needed tending to. Each location needed its own advertising circular to address specific promotions and stand out amidst competition in the local area.

Solution: Distinct Advertising Circulars for Each Location

To address the challenge of multiple locations with completely different inventories and promotions, Signature Graphics realized that creating unique advertising circulars was crucial.

Setup

Signature Graphics assembled a specialized team to support the client through each step from design concept to delivery:

• Graphics Design Team: Kobalt Design, our in-house design team, created multiple versions of the circular, working closely with the client to ensure each version was visually appealing and aligned with marketing objectives.
• State-of-the-Art Printing Presses: We used advanced printing technology to manage high-volume printing, ensuring consistency and quality across all versions.
• In-House Logistics Firm: Our logistics and delivery team, Archer 3P Logistics, coordinated the distribution, ensuring each location received the correct version on time.

Execution

Signature Graphics developed 35 distinct versions of the circular each week, each tailored to the individual retail location’s needs. Once our print team printed and made quality checks with the finished print product, our logistics team managed distribution, coordinating with local and regional carriers for consistent, on-time delivery.

Results: On-Time Delivery, Amplified Awareness

The consistent advertisements and on-time delivery each week helped our retailer chain client to amplify their local awareness in each of their locations. Marketing efficiency and results reached an all-time high, and we continued working with the client for future campaigns.

Key outcomes included:

• Efficient Production: We designed, printed and delivered 35 versions of the circular each week, meeting the client’s local needs.
• High-Quality Output: The client praised the quality and accuracy of our printed materials, noting that the circulars effectively communicated their promotional messages.
• Timely Delivery: Our logistics team ensured timely delivery to newspapers and mail houses, enhancing the client’s marketing efficiency.
• Notable Recognition: We were honored with the client’s Vendor of the Year award for our exceptional service and contribution to the client’s marketing efforts.

This case study highlights our ability to handle complex projects requiring custom design, high-quality printing, and precise logistics. By assembling the right team and leveraging our in-house capabilities, we provided a seamless solution that exceeded the client’s expectations, earning their trust and recognition as a key partner in their marketing strategy.

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