How a Regional Grocer Enhanced Ad Circular Quality and Cost Efficiency

Client: Regional West Coast Grocer

A regional West Coast grocer owned and managed multiple locations and needed to invest in advertising for local awareness, but they were struggling amidst rising paper and transportation costs. Their goal was to find a reliable printing partner who was capable of delivering advertising circulars on time and intact every week while still saving on print and delivery costs. 

Challenge: Low-Cost, High-Volume Production Needs

With rising costs for paper and transportation, the grocer was finding it difficult to stay within their budget. Rather than quitting their marketing campaign, they sought out other options that could offer better pricing. Another challenge they ran into was that they needed a high volume of advertising circulars distributed around various West Coast locations. Finding a location that could match their needs and budget was challenging, but Signature Graphics promised to deliver on both.

Solution: Cost-Effective Location, On-Time Delivery

With a 120,000 square foot facility in Portland, Oregon, Signature Graphics offered state-of-the-art equipment and enough heatset and coldset printers to get the job done, along with a network of delivery drivers to reduce transportation costs.

Signature Graphics stepped in as the grocer’s trusted printing partner. Leveraging our expansive 120,000 square foot facility in Portland, Oregon, equipped with state-of-the-art printing technology, we ensured efficient and high-quality production of their advertising circulars. Our strategic location near paper mills allowed us to source paper cost-effectively, mitigating the impact of rising material costs.

Setup

Signature Graphics created the optimal solution to match the grocer’s budget and high-volume needs, including:

• Customized Weekly Ad Circulars: Utilizing local paper mills meant lower material costs and expertly printed advertising circulars, complete with quality assurance.
• Streamlined Delivery and Distribution: Our logistics team, Archer 3P Logistics, was able to minimize transportation costs by leveraging key mailing providers in the area—all while offering flexible scheduling and on-time deliveries.
• High-Quality Mailers with Lower Pricing: Due to the local paper mills and streamlined delivery, the grocer was able to successfully reduce costs while still getting the high-volume orders produced and sent out at an appropriate cadence.

Execution

Our tenured staff at Signature Graphics ensured that our West Coast grocer was able to get flexible scheduling for their advertising circulars that always reached their location on time every week. Our logistics team, Archer 3P Logistics, found a more streamlined delivery process that piggybacked on freight shipments heading from Seattle to Los Angeles. Each part of the process helped our client save even more while checking off everything on their list of needs.

Results: High-Volume Production, On-Time Delivery, Budget-Friendly Pricing

With Signature Graphics’ help, our West Coast grocer was able to get their high-volume orders completed weekly on a flexible schedule and at a much lower cost. Our in-house logistics team found a streamlined route that optimized freight routes and helped the client achieve their budget goals.

Other key outcomes included:

• Significant Cost Savings: Not only did we help meet our clients' financial goals, but we also helped them significantly reduce their spend in both delivery and material costs.
• Streamlined, On-Time Delivery: To accommodate our client’s specific needs, we created a flexible, customized schedule that delivered on-time ad circulars on a weekly basis.
• High-Quality Printing: With a host of machines, we were able to produce high-quality print marketing materials that enhanced our client’s overall visibility and improved customer engagement.

This case study shows how Signature Graphics was able to meet and exceed our grocer’s print marketing goals. We helped stay beneath their budget while still providing the high-quality, on-time mailing that they needed. As a result, we contributed to the client’s success that continues to this day.

If you’re in search of a print marketing partner who can help meet your budget and high-volume needs, Signature Graphics can help you achieve your goals. Want to see how we can help with your next marketing campaign?

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