Engage With Video-OTT/CTV And Programmatic Advertising

By |2021-07-16T19:44:02+00:00June 25th, 2021|Archived, blog, news|Comments Off on Engage With Video-OTT/CTV And Programmatic Advertising

Engage with Video Your Customers Are Since its inception, video advertising has been the domain of traditional television. For decades we watched commercials during our favorite TV shows and while eating snacks during the Super Bowl. Advertisers loved the reach and inundated captive audiences with repetitive messaging ten times an hour. Then the internet happened and like everything else touched by the web, it changed video advertising FOREVER. We've all heard of "Cord Cutters." They're the millions of viewers who drop their cable TV subscriptions every year. But did you know we also have a new class of viewers called "Cord Nevers?" As the name implies, these people have never subscribed to a cable company for their video content. They've grown [...]