A Sporting Goods Store Wants to Attract New Customers
In addition to using standard customer targeting techniques based on intent and behavior online, we would set up “Conversion Zones” around the business. These zones would be places where sporting goods buyers would typically visit, such as sports stadiums, the local ball fields, neighborhood sports bars, boat landings, and competitive retailers. Once a mobile user enters one of the Geo-fenced zones, they become a target for the sporting goods store’s display ads. Subsequent tracking will indicate whenever one of these new customers enters the retailer’s location.