Signature Graphics offers end-to-end print and digital advertising services using our partner brand, Mailbox Merchants. Signature Graphics offers high-volume commercial printing services, while Mailbox Merchants specializes in digital advertising services.
Utilizing each channel independently offers great results, but using both channels together is an even more effective option, offering better results, an extended outreach and a higher ROI.
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Consumers don’t function from a one-stop mentality. Oftentimes, new prospects will see your advertisement multiple times on multiple channels before committing to purchasing. Smart consumers do their research, and their trust in the company needs to grow before they make a decision. Print and digital marketing integration solves this.
Commercial print and digital marketing integration means your future prospects see your brand in multiple places, slowly increasing their trust in your brand without them even knowing it. While digital ads come across the screen briefly, commercial print and direct mail offer extended view times and fill the gap. Adding QR codes to print that lead to a landing page also helps reinforce the effectiveness of your brand.
Explore the Benefits of Print vs. Digital
Seamless digital and print ad integration
Well-crafted video marketing
Professionally created programmatic display
Using real-time automated bidding to buy and sell ads, programmatic display advertising allows you to claim desired marketing spots for your particular demographics.
Mailbox Merchants programmatic display ads offer benefits, including:
Similar to programmatic display ads, pre-roll and post-roll videos use the same bidding system to claim ad space before or after a video. Pre-roll usually uses a longer video ad while post-roll is oftentimes shorter.
Mailbox Merchants pre-roll and post-roll videos offers benefits, including:
Otherwise known as streaming TV advertising, over-the-top (OTT) ads are placed sporadically within a show. The ad time throughout allows precise segments to be targeted with ads.
Using Mailbox Merchants for OTT advertising or streaming ads offers these benefits:
Mailbox Merchants also provides generic video creation for your company’s use. Whether you choose to use it in any of the above settings or in your own locations, our expert team can help you create content from top to bottom.
Mailbox Merchants video creation can be used for any purpose you need it for and offers a few benefits, including:
Over-the-top advertising (OTT) includes digital, programmatic or direct-sold display ads shown over streaming platforms. The 15-30 second ads are frequently shown to streaming audiences pre-roll or mid-roll “over the top” of current streaming. Delivered using the internet, connected TVs, smartphones and computers all receive these ads unless the consumer pays for an ad-free experience.
Programmatic display offers real-time bidding (RTB) on over-the-top OTT advertising spaces. Certain ads are placed in front of specified demographics, and automated bidding occurs to determine which ads claim the ad space.
Basically, programmatic display is where companies bid to see who will claim the ad space. Typically, bidding is more expensive for high-demand spots and less expensive in areas where fewer marketers are competing.
Mailbox Merchants is Signature Graphics’ partner company. While Signature Graphics specializes in high-volume commercial print and direct mail, Mailbox Merchants specializes in digital marketing, targeted mail and shared mail options.
Once you have a print program established with either Mailbox Merchants or Signature Graphics, we recommend combining services for enhanced outreach and even better marketing results. Dually using printed mail marketing and digital advertisements ensures your target audience expands and results in even greater ROI for your company.
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