News2020-10-06T16:56:05+00:00

As the Pandemic Evolves, So Will Consumer Spending

As the Pandemic Evolves, So Will Consumer Spending As we write to you today, the pandemic is still with us, but we are beginning to get occasional glimpses of normal life peeking through. As the vaccines get rolled out to greater numbers, and we start to see fewer restrictions, you can expect a new surge in consumer spending to follow closely behind. Normally, that would be good news, but for most of the last 11 months, consumers have been relegated to buying mostly what they needed. This has been a windfall for many essential retailers in the grocer and general merchandise categories. With no access to restaurants, entertainment, or sporting events, [...]

March 9th, 2021|news, Uncategorized|

Adding QR to Print Boosts Your Digital

Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it's about time. "Quick Response" codes have been around for years.  But early technology was clunky, required you to download a special app, and frankly, people really didn't understand how to use them, so their potential went unfulfilled. Enter COVID 19, and we now have the first killer app for QR codes. Keeping restaurant diners safe from germy menus. When local restaurants were first allowed to serve guests in Portland, we sat at a table with a QR code printed on a postcard. It said Scan Me to see our latest menu.  It worked great. We [...]

November 19th, 2020|news|

One Plus One Equals Three?

One Plus One Equals Three? I know that title sounds like something from the new math, but it's really a formula for marketing success. It's not uncommon to have two different things that, when married together, add up to something better than each would on their own. Take, for example, peanut butter and jelly. Both very good on their own, but when you combine them, wow, they add up to something pretty amazing. Something much better than when eaten individually. Not surprisingly, advertising has a similar story. Let's take two effective advertising mediums: Print and Digital. Individually, both are effective ways to engage consumers. However, when you marry these two [...]

October 29th, 2020|news|

The Two Sides of Multi-Channel Marketing

Consumers consistently tell us they want more. More information, more selection, more special offers, and more ways to access your goods and services. Enter Multi-Channel Selling and Marketing... Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach customers. But more and more, we are hearing it used in referring to selling channels. Let's take a few minutes to unpack how multi-channel can profit your business. If there is one positive outcome from the pandemic, it has accelerated how businesses expanded their selling channels. What do I mean by selling channels? A selling channel is [...]

October 5th, 2020|news|

It Played Out as We Expected

Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer's shopping behaviors. While the glow of unexpectedly robust Q2 revenue was still fresh in many retailer's minds, we shared that based on feedback from our July consumer survey, we saw a reversal coming our way along with a shift in shopping patterns. You can access our original article here. Shoppers told us they were concerned about the economy and that they would adjust their household shopping budgets accordingly. Well, it played out pretty much as we expected. Just last week, the Wall Street Journal confirmed our predictions in an article titled [...]

September 9th, 2020|news|

The Pulse of the Consumer Survey

To better inform our clients, Signature Graphics commissioned a survey in late July to take the "Pulse" of today's shopper. We wanted to get direct feedback from consumers to better understand what they are experiencing today and how they anticipate responding to these new circumstances tomorrow. The Economy Our first concern was to better understand how consumers feel about the economy today. This is important because it will drive all other decisions consumers will make. We asked two simple questions: 1. How Concerned are you about the economy during the next three months? 2. What [...]

August 14th, 2020|news|
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